My thoughts on why Web 2.0 matters are very simple - either you keep up with the times or you will be left behind, out of the loop and out of touch! We can learn using the traditional methods like reading a book and attending classes and lectures and taking notes or quite simply by surfing the web. The web has updated, current and breaking news and information that will keep one well informed and in touch with current events. We could find out what happened to Harry Potter before the last book hit the bookstores. Technology touches our lives everyday, the use of ATMs, cell phones, self check outs at stores and libraries and even purchasing tickets at the movie theater. A person has to have some level of comfort and knowledge with the advances in technology in order to simply make it through a day. Every day is a learning experience which hopefully is a positive experience.